I design and build web platforms
with long-term thinking.
Twenty four years working between brand strategy and engineering has taught me that the best systems are simple, fast, and built to endure.
What I Do
End-to-end web consulting across the full stack — from architecture to deployment.
Website Development
From portfolio sites and blogs to membership platforms and e-commerce stores — custom-built, fast, and designed to grow with your business.
Automation & AI Workflows
Any business pain point that can be streamlined, automated, or made intelligent — from internal process automation to agentic AI workflows and AI-powered chat on WhatsApp.
DevOps & Infrastructure
Reliable hosting, deployment pipelines, Docker, Linux servers, Cloudflare, CI/CD — infrastructure that keeps your platform fast, secure, and always on.
Engineering with intention
I began in design and carry those principles into software architecture and code readability. The result is systems that are a pleasure to build on.SaaS Architecture
Designing multi-tenant systems built to scale from day one.
Legacy Modernization
Safely migrating and refactoring ageing codebases.
Performance Optimization
Profiling, caching, and tuning for real-world load.
Consulting that sticks
Freelance full-stack consultant since 2016. I work closely with clients to understand their domain and deliver solutions that outlast the engagement.Team Leadership
Leading 3–6 person engineering teams across education, e-commerce, ERP, and hospitality.
High Retention
~80% client retention through clear communication and consistent delivery.
Agile Delivery
Iterative, transparent delivery with a focus on long-term maintainability.
AI-augmented development
I've integrated AI tools — particularly Claude Code — into my daily workflow. It means faster iteration and fewer context-switches, while keeping the same standard of craft I'd apply without it.Claude Code
Using Anthropic's AI CLI as an always-on pair programmer — from architecture decisions to debugging and refactoring.
Accelerated Delivery
AI handles boilerplate and repetition; I focus on design, edge cases, and the hard decisions that matter.
Rigorous Review
Every AI-generated suggestion is read, understood, and tested before it ships — quality and ownership stay mine.